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First Global Cross-Border E-Commerce Conference

An innovative, inclusive, strategic and collaborative approach to

sustainable cross-border E-commerce

(Co-organized by the WCO and China Customs)

China National Convention Center

Beijing, China

9 – 10, February 2018

8 February 2018 (Thursday)


Registration (Venue: Lobby, L1)


Welcome Reception (by invitation only)

Day 1: 9 February 2018 (Friday)


Admission (Venue: Lobby, L1)


Session 1 - Opening Ceremony

(Venue: Plenary Hall A, L4)

Chair of Conference:  Mr. NI Yuefeng,

Secretary of the CPC Leadership Group and Vice Minister (Minister level),General Administration of China Customs

Mr. YU Guangzhou

Minister, General Administration of China Customs

Dr. Kunio Mikuriya

WCO Secretary General

Mr. Jack MA

Executive Chairman, Alibaba Group

VIP of the Chinese Government


Session 2 - Keynote speeches

(Venue: Plenary Hall A, L4)

Moderator: Ms. Ana B. Hinojosa, WCO Director Compliance & Facilitation

Mr. Bishar A. Hussein

UPU Director General

Dr. LIU Fang   

ICAO Secretary General

Mr. YI Xiaozhun

WTO Deputy Director-General

Mr. William DING

Founder & CEO, NetEase Inc.


Coffee break  (Venue:L4)


Session 3 - Panel Discussion

New face of trade – How can we all benefit?

(Venue: Plenary Hall A, L4)

Moderator: Ms. TIAN Wei, Host of Chinese Global Television Network

Dr. Kunio Mikuriya

WCO Secretary General

Mr. Alexander Mora

Minister of Foreign Trade of Costa Rica 

Mr. Bülent Tüfenkci

Minister of Customs and Trade of Turkey

Mr. WENG Jieming

Executive Vice Governor, Henan Province of China

Ms. Sabine Henzler

Director, International and General Affairs,

Directorate-General for Taxation and Customs Union, EU

Mr. Stephen Groff

Vice-President, Asian Development Bank

Ms. Jessica Tan

Deputy Group CEO, Ping An Insurance (Group) Company of China, Ltd.


Lunch Break


Session 4 - Panel Discussion

(Venue: Plenary Hall A, L4)

Status quo is not a strategy – What should be doneto adapt regulatory procedures?

Moderator: Ms. Ana B. Hinojosa, WCO Director Compliance & Facilitation

Mr. LI Guo

Vice Minister, General Administration of China Customs

Ms. Dana Meager

Vice Minister of Finance, Slovakia

Mr. ZHU Congjiu

Vice Governor, Zhejiang Province of China

Ms. Therese Mattsson

Director General of Customs, Sweden

Mr. Atsushi Iizuka

Director General  of Customs, Japan

Mr. Ruslan Davydov

First Deputy Head, Federal Customs Service, Russia

Ms. Marianne Rowden

President and CEO of American Association of Importers and Exporters


Coffee break (Venue:L3)


Session 5 - Breakout Sessions : Round Tables


Facilitation and Control

4 different intensive tracks with leading experts, discussing key features of the draft WCO Framework of Standards on Cross-Border E-Commerce

Track A



Track B



Track C



Track D



Trade Facilitation & Simplification of Procedures

Safety & Security

Revenue Collection


& Analysis

What are best practices?

Mantra for safe and secure E-Commerce?

Role of e-vendors/platforms and intermediaries?

Who has Big Data and how to use it?

Moderator: Mr. Dietmar Jost
Customs and Security Advisor, Global Express Association

Moderator: Mr. Michael Walsh

Director, IPR Policy and Programs, US CBP

Moderator: Mr. Norm Schenk

Chair, ICC Commission on Customs and Trade Facilitation

Moderator: Ms. JIN Hongman

Deputy Director General , Statistics Department, General Administration of China Customs

Mr. Gerard Rodrigues


(Europe and Africa) Australian Border Force

Ms. Carol West

Secretary, International Federation of Customs Brokers Associations (IFCBA)

Ms. Annegret Rohloff

Policy Officer Supply Chain Security,

European Commission


Ms. Megan Imrie Regional Director, CBSA, Canada

Mr. WANG Wei

Director General,  Customs Control and Inspection Department, General Administration of China Customs

Mr. FENG Lihu

Director General,  Department of Market Supervision and Inspection, State Post Bureau of China

Mr. QI Ming

Director,  Audit –Based Control and Risk Management Department, General Administration of China Customs

Mr. FANG Zhipeng

General Manager, China Postal Express & Logistics CO. LTD

Mr. Hans Günther Kersten

Director General, FIATA

Mr. Jeffrey C. van Slobbe

Acting Director Enforcement,

Policy & International Affairs

Netherlands Customs

Ms. Junko Shimura

Programme Management Officer,

Secretariat of the Convention on Biological Diversity

Ms. Brigitte Acoca

Consumer Policy Analyst

E-Commerce Product Safety, OECD

Mr. ZHANG Daoming

Assistant Director of Illicit Markets Organized and Emerging Crime Directorate, INTERPOL

Mr. WANG Yanchun

Deputy Director General , Audit-Based Control and Risk Management Department, General Administration of China Customs

Mr. XU Shuliang

Deputy Director General, Department of Inspection and Quarantine Clearance,

General Administration of Quality Supervision, Inspection and Quarantine of China

Mr. ZHAO Meisheng

Deputy Director General,

Patent Affairs Administration Department,

SIPO, China


Chief Scientist

Nuctech Company Limited

Ms. Suzanne Devallet

Inspector, Directorate of Customs Investigations,

French Customs

Mr. Robert Lake

Customs Counsellor,

New Zealand Customs Service

Mr. Piet Battiau

Head of Consumption Taxes, OECD

Mr. Kevin Willis Director, Global Trade Services, Amazon

Mr. Marjan Osvald


Slovenia Post

Ms. XU Huijun

Deputy Director General,

Duty Collection Department,

General Administration of China Customs

Mr. GE Jizhong

Chairman,Shanghai Xinhai Customs Brokerage Co.,Ltd.

Mr. WU Dongming

CEO, DHL Express China

Mr. Sainarayan Ananthanarayan

Chief, Aviation Data and Analysis,


Mr. Igbal Babayev

Chief of Performance Management and Development Programmes,

Azerbaijan Customs

Mr. ZHAO Quan

Trade Policy Advisor,

International Trade Centre

Mr.  Markie Muryawan

Director of the Merchandise Statistics Department, UNSD

Mr. HUANG Songping

Director General, Statistics Department,General Administration of China Customs

Mr. QU Yuechuan

Vice President, JD Group

Mr. WANG Dequn

Chairman of the Board, Jinbo Investment Holding Group

Mr. LI Xiaowen

General Manager, China Cuslink Co., Ltd

Mr. Michael Dill



Gala Dinner (by invitation only)

Day 2: 10 February 2018 (Saturday)


Session 6 - Keynote Speeches

(Venue: Plenary Hall A, L4)

Transformative technologies driving E-Commerce

Moderator: Mr. LI Ming, Customs Counselor of the Chinese Embassy in the U.S.A.

Mr. ZHANG Guangzhi

Head of National Office of Port  Administration of China

Mr. CHAI Yueting

Professor of Tsinghua University,

Director, National Engineering Laboratory for  E-Commerce Technology

Mr. LIU Zhixin

Director, Division of Artificial Intelligence and Application, S.F. Technology Co. LTD.

Mr. LI Yuanjing

Vice President of R&D, Nuctech Company Limited

Mr. WAN Lin

President, Cainiao Network


Session 7 - Round Table

(Venue: Plenary Hall A, L4)

New challenges - new solutions

Moderator: Ms. Velma Ricketts Walker

Commissioner of Customs, Jamaica Customs Agency

Mr. Enrique Canon Pedragosa

Director General of Customs, Uruguay and

Chairperson of the WCO Council

Mr. WU Youyi

General Engineer,

General Administration of China Customs

Mr. Murray Young

Chief Information Officer,

New Zealand Customs Service

Mr. Tae-il Kang

Director General, Information Management and International Affairs Bureau,

Korea Customs Service

Mr. Philip Kucharski

Chief Operating Officer,

International Chamber of Commerce

Mr. John LIN

President, Cross Border Trade,

CEO, eBay Greater China,

VP, eBay Inc.


Coffee break (Venue:L3)


Session 8 - Breakout Sessions: Round Tables


Cooperation and Development

Track E



Track F



Track G



New opportunities for fostering partnerships

Enhancing capacities and facilitating E-Commerce

The Belt and Road: Opportunities for E-commerce

Moderator: Ms. Cynthia Whittenburg

Deputy Executive Assistant Commissioner, US CBP

Moderator: Mr. CONG Yuhao

President,  Shanghai Customs College

Moderator: Ms. XU Ping

President, Henan Imported Materials Public Bonded Center Group Co.,LTD

Mr. Tim Dyce

Deputy Commissioner, Indirect Tax

Australian Taxation Office

Ms. Christelle


Director, Customs and Institutional Affairs,

La Poste

Mr. LI Zhihui

Deputy Director General,

The Processing Trade and Customs Bonded Operation Department,General Administration of China Customs

Mr. WANG Jinzhao

Vice Director General, Research Department of Foreign Economic Relations,

Development Research Center of the State Council of China

Mr. Jeff Brennan

Vice President, Pitney Bowes

Mr. WU Di

Vice President , VIPSHOP

Mr. H. Pambudi

Director General of

Customs and Excise,


Mr. Vladimir Zubkov 

Secretary General,


Mr. Jose Guilherme Reis

Manager, Global Trade and Regional Integration, World Bank Group

Mr. Mor Talla Diop


African Alliance for

E- Commerce

Ms. Linda Li


Top Ideal Cross Border EC


Vice President, Jumei.com

Mr. OUYANG Cheng

Director, Ali Cross-border

E-commerce Research Center

Mr. Christian Bock
Director General,
Federal Customs Administration, Switzerland

Mr. TANG Min

Counselor, State Council, P.R. China

Mr. Marian Banas

Head of National Revenue Administration, Ministry of Finance, Poland

Ms. Piencia Sarojinidevi

Manmatharajah Charles

Director General Customs,

Sri Lanka

Mr. Geoffrey Hamilton,

Director, Economic Cooperation and Trade Division, UNECE

Mr. LI Kuiwen

Director General , Research Center,  General Administration of China Customs

Ms. CHEN Wenling

Chief Economist of China Center for International Economic Exchanges

Mr. Yasushi Yamamoto

Deputy Secretary General, Trilateral (China, Japan and Korea) Cooperation Secretariat

Mr. Tomasz Grzelak

CEO of P.U. Hatrans Sp.zo.o.

Mr. Lajos Istvan Rajczy

Customs Attaché, Permanent Representation of Hungary to the European Union


Lunch Break


Session 9-Round Table

(Venue: Plenary Hall A, L4)

What Next – futuristic vision?

Moderator: Ms. ZHAO Yang, Host of China Radio International

Ms. Vanaja N. Sarna

Chairperson, Central Board of Excise and Customs, India

Ms. Pilar Jurado Borrego

Director General of Customs, Spain

Mr. ZHANG Dawei

Vice Chairman and Secretary-General,

China Center for International Economic Exchanges

Mr. Kristian Vanderwaeren

Director General of Customs, Belgium

Ms. Linda ZENG

Partner, Core Management Member of RED


CEO, NetEase Kaola.com

Mr. Alvin Liu

General Manager, Tmall  Import & Export, Alibaba Group


Session 10- Closing Ceremony

(Venue: Plenary Hall A, L4)

Moderator: Mr. ZOU Zhiwu, Vice Minister, General Administration of China Customs

Mr. YU Guangzhou

Minister, General Administration of China Customs

Dr. Kunio Mikuriya

WCO Secretary General


Session 11- Press Conference

(Venue: 402, L4)

China Customs and the WCO


Address:No.6. Jianguomennei Avenue, Dongcheng District, Beijing, China Postcode: 100730